“4As” The Secret to Success @ 吳育宏的銷售智庫

政大IMBA News - June 2011

IMBA校友吳育宏新書發表：成功祕訣來自於「4A」

IMBA Alumni Oscar Wu Publishes A New Book: “4As” The Secret to Success

http://imba.nccu.edu.tw/news/news_20110613.php

政大商學院國際經營管理碩士(IMBA)校友吳育宏，自大學畢業後就踏入業務管理及行銷的領域。回首多年來點點滴滴的經驗，讓他決定將這些心得化成文字，自2009年開始在經濟日報經營管理版發表文章。今年「聯經出版社」將這些文章集結成冊，《突破業務最前線》這本書就此應運而生。

After graduating from university, Oscar Wu, IMBA alumni of CNCCU, entered the sales management and marketing field. Because of his personal interest and motivation to articulate many years of life and work experience, he began to publish articles in the management and business administration column of the Economic Daily News since 2009. This year, Linking Books collected these articles and turned them into a book titled ”突破業務最前線”

「這本書像是一本回憶錄，彙整我過去幾年的行銷業務經驗。」吳育宏說，過去他向業務團隊分享成功方程式時，經常將之歸納為4個A：態度(Attitude)、能力(Ability)、行動(Action)，以及成就(Achievement)。他將此想法付諸文字投稿經濟日報，見報後獲得許多迴響，因而此成為經濟日報固定邀稿的專欄作家。不過，連他自己都沒想過，文章數量可以累積到成冊出版。

“This book is like a memoire that assembles many years of my marketing and sales experience” Wu said. In the past, he often shared with sales teams his formula for success. The formula consists of 4 As: Attitude, Ability, Action, and Achievement. From then on, he put his thought into words and submitted the articles to the Economic Daily News, immediately eliciting many responses. Because of the popularity of his writings, he became a contract column writer of the newspaper. Nonetheless, he admits that he wouldn’t have imaged that one day his articles would be compiled and published as a book.

吳育宏在就讀中山大學海洋資源系時就擁有豐富的社團活動經驗，畢業後直接投入業務工作領域多年。在累積一定的實務經驗後，發覺自己在商管完整理論的缺口，因而選擇政大商學院國際經營管理碩士(IMBA)在職進修，補足那一塊缺憾。

Oscar had abundant experience participating in school clubs while studying at National Sun Yat Sen University’s Department of Marine Biotechnology and Resources. He chose a sales job directly after graduating and has accumulated many years of practical experience in the field. However, when he realized he was missing a piece of the puzzle to completing his understanding of business administration, he chose the professional courses of the IMBA program at CNCCU to find that piece of the puzzle.

吳育宏表示，自己永遠不會忘記，手上抱著書本和一群大學生們一起走在政大校園裡的感動。在那一段每週往返於內湖科技園區和政大舟車勞頓的日子，扣除掉上班和上課的時間，真的只能睡覺、吃飯、呼吸。過程雖然辛苦，但對他而言卻是彌足珍貴的經驗。

Oscar expresses that he will never forget the feeling of holding books and walking with students at NCCU. During his studies, he had to commute back and forth to Neihu Technology Park weekly. After deducting work and class hours, time for sleeping, eating, and even breathing had become very precious to him. However the tiredness and toughness during this phase of his life has also become a memorable experience for him.

回想就讀IMBA的時光，同儕間不乏企業老闆和高階主管，課堂上所學到的不只是理論和實務結合，更能從其他同學身上學到各個領域的專業實務。吳育宏表示，在學校學習時，要盡量拉近自己與實務的距離，拉得越近代表你與未來成功的機會越近。

While he studied at CNCCU’S IMBA program, many of his fellow students were corporate bosses and supervisors. What he learned was not only a combination of theories and practical work, but also professional hands-on examples from his schoolmates in other fields. Oscar relates that the proximity between scholarly study and practical work will represent the distance between a person and his opportunity for future success.

除了同學間的相處，吳育宏的論文指導老師扈企平教授，帶給自己的影響最為深遠。曾任標準普爾 (Standard & Poor's) 中國區總裁的扈教授，即使在業界與學界均有很崇高的地位，卻相當的謙虛隨和，與學生沒有距離。扈教授的格局與心胸，讓吳育宏非常推崇並視為學習的榜樣。

In addition to learning from his peers, Oscar was profoundly influenced by his thesis advisor, Professor Joseph Hu. Professor Hu is the former China Country Head for Standard & Poor’s and enjoys a prestigious reputation both in the industry and academia. Even so, Professor Hu always stays close to students and is modest and easy-going in their eyes. Professor Hu’s broad perspective and attitudes has become a model in which Oscar praises and has learned from.

最後，吳育宏建議學弟妹們，在身為學生的時候，不僅要花時間在書本上，也要盡量把自己置身在實務領域，加強深度與廣度。尤其是有興趣繼續攻讀商管研究所的同學，最好是在一定的實務基礎之上，帶著工作經驗回到學校，才能得到更好的學習成效和領悟。

In the end, Oscar advises his junior NCCU students in addition to spending time studying textbooks they should try to get as much practical work experience as possible, enhancing their abilities in different aspects. Especially for those interested in advancing their business education, the best way to learn and understand must be based on a sufficient foundation of practical work and work experience.